You have to appreciate how I used the word “social” twice in the title. I heard these two stories on NPR (“On The Media”) over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here. Give them a listen, before
Any website optimizer who has been in the game for a while knows that in order to keep up with changes in search marketing you’ve got to examine Google under a microscope, memorize the gospel according to Matt Cutts, and stay up to date with all the cool new Google
In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning elements in the source code of a website with search engine algorithms to achieve higher rankings for frequently queried keyword phrases. Of course, SEO isn’t all
The timeline goes something like this. 12:30am – Published blog entry “Why I Chose Online Education”. As a recent article, the entry now leads off my homepage and has a permanent page to live on. 12:33am – Updated XML sitemap to reflect new page and pinged Google about the update.
My friend and co-worker John Liu from The World is Meh, has just written a great blog entry about Google’s apparent indexing of webpages despite explicit prohibitions from the site’s robots.txt file. Take a look at his thoughts on the issue. Is this just a glitch in the Google matrix or the end of
Unlike pay-per-click (PPC) advertising, obtaining a click-through rate (CTR) for organic search engine listings can be a difficult task, if not completely impossible. An organic CTR refers to the percentage of people who clicked on a search engine listing for your website as a result of submitting a query to
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In this infographic, we’ve listed several of the most critical and strategic elements that should be considered during the planning of a launch or redesign
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