A Nonprofit’s Guide To Internet Marketing

A Nonprofit’s Guide to Internet Marketing was written to combat the disproportionality of internet marketing knowledge that exists between the for-profit sector and nonprofit organizations.

The Nonprofit’s Guide to Internet Marketing is designed to be practical and action-orientated. This is a 15-page guide designed to help nonprofit organizations activate or to accelerate their online marketing efforts. As such its content includes:
Inside you'll learn:
  • Why nonprofits should leverage Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness
  • A brief overview of the main disciplines within online marketing and how nonprofits cans get started, including search engine optimization (SEO), paid search marketing (pay-per-click) , and social media marketing (SMM)
  • Specific programs offered by companies like Google and Flickr to assist nonprofits in marketing online
  • Guidelines for vetting and working with online marketing agencies
  • Additional opportunities within emarketing and a brief look at how to implement each grassroots style
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