If you are a business operating online, then you already know that it’s critical to establish a digital pipeline that supplies an ongoing supply of leads to your sales force.
But what you may not know is that traffic from Google, Yahoo, and Bing can be leveraged as a nearly endless source of new customers for your business. Here’s how we can help expand your lead flow…
SEO is the term used to describe a series of strategies designed to help your website rise in the search engines rankings. When you do this, you can gain valuable traffic and new customers by allowing your site to appear in the search engine results pages.
The traditional way of doing this is with a good quality site, some great content and some well-written articles. However, in order to get the most from your SEO efforts it is important to understand what Google wants from your website and how your ideal customer searches.
SEO lead generation requires deep knowledge of search engine algorithms and expertise in designing lead capture campaigns and follow-up devices. As an SEO agency, we know what it takes to effectively optimize a website to increase its exposure to potential customers across your sector.
Targeting the right “ready to act” keywords. Keywords are still important. Keywords give search engines an idea of what to expect within the page content. They also help people to find what they are looking for when searching for a product, service, or information online.
Creating a responsive website. Many businesses spend time and effort creating an attractive website for desktop users, but fail to consider that most searches are done on the move. A mobile-friendly website with proper lead capture devices can target users who are on the go and in need of a fast resolution to their problem.
Monitoring the competition. We can develop strategies based on competitive insights and learnings to rapidly increase your business’s database of prospects.
Digital Sapien Interactive can deploy battle-tested strategies to ensure companies maximize their lead flow through their organic search channel.