Integrated Digital Marketing For Artists & Record Labels
Your Music Is Your Passion. Getting It Out There In The World Is Ours
Whether it’s to promote a new album release, announce tour dates, sell merchandise to die hard fans, or to drive digital downloads sales, our experts can help get your music in front of existing fans or find new ones.
Digital marketing for music acts in the modern, digital age is quite unique compared to other industries. For one, there is a strong need to have strategic integrations between marketing channels.
Here’s how we can help drive exposure online for musicians, record labels, and other performance artists.
We would start by understanding the brand voice of the artist and generally our job here is to take content that they already have and repurpose it.
We are looking for it to be authentic so integrating the artist into this is typically the best option
Key Platforms: Facebook, Instagram, Twitter, YouTube and Vimeo.
Often this is a great channel to promote merchandise and generate content around voting for favorite memorabilia.
Generally any social ad dollars are spent on the promotion of specific events and venues the artist will be performing at approximately 30 days prior to the show.
Occasionally some ad dollars are spent on the promotion of digital downloads.
It’s more likely that we’d promote merchandise to their audience via boosted posts if we do any ads outside of event promotion.
Social & Email Integration
We often run contests and giveaways to get email addresses to fuel our email campaign.
This is vital because we convert social exposures and turn them into email marketing campaigns for repeat exposure that isnit controlled by a social platform. Basically, we help the artist begin to build an audience that they can reach out to directly.
Email is a powerful tool for the promotion of events, merchandise, digital downloads, new releases, etc. Email is one of the best marketing channels for emerging artist on a shoestring budget. It’s all about repeatedly stimulating your fan base.
Search Engine Optimization
We love SEO, but this generally isn’t a place we should spend a significant amount of time, but it does have its value.
Most SEO time for artists are spent on their YouTube videos to rank in YouTube and Google video search
As for using SEO onsite, one of the primary objectives is absolutely to collect an email address, promotion of merchandise, and directing fans to an online download platform, such as iTunes.
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