Today, we are going to discuss search engine optimizations or SEO. We’ll briefly cover what it is and why your blog needs it. This post is only an introduction to SEO, we’ll get into more advanced techniques in subsequent posts. What is search engine optimization? To understand search engine optimization,
I’ve written about adult online education read my blog here. I just think it’s vital for search engine optimizers, IT project managers, and other professionals in internet marketing to have an understanding of basic information technology and computer science principles. Some time ago, Harvard Extension School of Harvard University launched the Open Learning
Question “Hi Everett. What tools should I use to do as SEO assessment for my clients? How should I present my findings to my clients?” My Response Here’s a brief answer to get you started. First and foremost, the person doing the assessment is the most important tool in the
Search Engine Land posted an interesting article today, on B2B search. They report that in Q206 only 59% of B2B marketers used search marketing. This figure is a bit dated, as we are about to start Q207 next week, but it seems fairly reasonable. The agency I work for, Overdrive, has a
We knew it was inevitable that the worlds of search engine optimization and social marketing would collide one day. But, it seems like we might be closer to that day than many in the online marketing community might have thought. In early December, Danny Sullivan wrote the article What Social Signals
Anyone involved in SEO knows that link building tools are an essential part of success. There are many such tools out on the market, and the list will continue to grow as long as incoming links are so important to the life of your online presence. Here are just a
Search engines use a secret algorithm, a set of rule-based actions, to determine the most relevant webpages (or other content) to return in response to a search query. Generally, the higher you rank in the search results for these terms, the more traffic you’ll attract to your website. Search engine
Here’s a questions from my friend Diana at Ustandout.com, a great site that offers social media and internet marketing tips. She had just migrated her blog from an IIS server to a Linux box. In doing so, she had to change the URL structure of her site, which caused an important
Leafing through the pages of the latest issue of DMNews, I saw an interesting article that got me thinking about the role of superlative keywords (i.e. “best” , “greatest”, “most exciting”) in search engine optimization for ecommerce websites. Customer reviews have become an integral part of the online shopping experience. Reviews
TripAdvisor.com is a household name when it comes to travel planning. With millions of users and an exhaustive list of reviews, it’s the go-to resource for vacationers and adventurers alike. However, even the most popular sites have room for improvement, especially in the fast-evolving world of search engine optimization (SEO).
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