Content optimization is the process of optimizing a piece of content or a body of content – an article, blog post, product/service page or other piece of web content – so that it is aligned with SEO best practices and the overall governing SEO strategy of a website in order for it to achieve improved performance in organic search.
Just Because You Wrote It, Doesn’t Mean They’ll Come
Many owners are unaware of content optimization tactics while others adopt a “If I build it, they will come” mentality. That line of thinking no longer works. Your online competition is likely very aggressive – as millions of new websites emerge every day and existing websites refine their SEO strategy.
Optimize Your Website Content and Bring It to Life
Often, a potential customer’s first experience with your company is through a listing in Google’s natural result set. But if your articles aren’t ranking for the terms your market is searching, then they cannot reach your site through organic search.
Onpage SEO in the form of content optimization is a necessary component of any SEO program. If you’re not actively engaged in refining your copy for both the Googlebot (Google’s web crawler) and customers, your potential customers may not even know your business exists.
Well-written and highly optimized copy helps visitors understand the value of your business offerings right there in the search engine result page (or SERP) so that they can make a decision whether or not to further engage with your company. However, the content must be optimized, or the potential visitors won’t get the signals that coax them to actually visit your page
Once on site, your page copy must then deliver on the promises that it made in the SERP by providing visitors with the information they were looking or by offering a compelling value proposition.
We can fine-tune your existing content to help increase your organic search presence, attract new audiences in Google, and bring new customers to your site who will engage with your business and move down your conversion funnel.
Content Optimization Is Built On A Sound Keyword Strategy
One practice is that our specialists may use your existing keyword strategy and integrate targeted keywords into your existing content. The specialist may help you create a list of magnetically relevant keywords and then insert those keywords into your existing content in intelligent places. They may opt to use video integration or link building as well.