Category: Search Engine Optimization – SEO

Explore Category: Search Engine Optimization – SEO

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Search Engine Optimization - SEO

Ecommerce Sales Optimization: 8 Essential Conversion Tips For Online Stores

From artificial intelligence conversational bots to mobile payments and digital customer loyalty programs, the e-commerce landscape is exploding with activity. Consumers have myriad online shopping options at their disposal; everything from voice-enabled shopping bots (can you say Alexa?) to subscription-based payment models are being used to entice customers to purchase

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marketing strategy books, audited content marketing
Content Marketing

Why Content Marketing is a Vital Component of Any Marketing Strategy

Generate high-quality or convert users with informative content—marketing solutions in lieu of promotions Content marketing is a general term for the promotion of targeted, quantifiable, interactive and informative content intended to increase brand awareness, market presence, and customer retention. The difference between content marketing and promotional marketing is simple. Properly

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Black_Hat_SEO_Tactics_penalized_Google
Search Engine Optimization - SEO

These 6 Black Hat SEO Tactics Will Destroy Your Website

How to Avoid Common SEO Bad-Practices by Identifying the Semantic Intent and Context of Long-Tail Keywords You may not even realize you are using black hat methods, but you always have to consider whether or not your SEO tactics are something you would want Google and other search engines to know

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H-tags in SEO and Google's best practices in 2017
Search Engine Optimization - SEO

Recommended SEO Best-Practices for Google

When it comes to best-practices, it would be generous to say the insight Google provides is lacking. These “best practices” are similar to the Bible or the U.S. Constitution; their vague language results in their being frequently subject to varying interpretations. The key points of Google and Bing Develop a

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Google Search Engine
Search Engine Optimization - SEO

How Search Engines Like Google and Bing Work

Want to Know How Google “Reads” the Internet? The two primary functions of Google, Bing, or any search engine is to: 1) Build an index of all interlinked websites that are using automated robots (bots) which are called crawlers, and; 2) Provide searchers (end-users) with a relevant, ranked list of

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Latent Semantic Processing and SEO
Search Engine Optimization - SEO

Google’s Algorithm and Latent Semantic Indexing

Latent Semantic Indexing and Keyword Data Encryption It has been well over a year since Google began to encrypt searches, and keyword data started to disappear from web analytics reports. SEO experts and publishers worldwide expressed considerable frustration at the perceived loss of data. Remember the good times; when Google

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