Please give a description of your company and the products/services you offer:
Digital Sapien Interactive is a digital marketing agency located in Worcester, Massachusetts. We primarily specialize in search engine optimization (SEO.)
We are small, remote, flexible, and impactful with digital marketing operations running 18 hours a day, made possible by our team of experts possessing over three decades of SEO experience and a powerful in-house toolset.
We provide SEO services directly to brands and companies, but as you may know there are many types of SEO. There’s local SEO in which the ideal customer is within a geographical radius, national SEO where the targeted user is located across the US, multinational SEO which is a global audience base, ecommerce SEO, and more. Our expertise goes cuts across each of these areas of SEO.
We have worked with clients in B2B technology, e-commerce, online recruiting, publishing, software-as-a-services and more.
We also have a robust behind-the-scenes SEO fulfillment program for other agencies. In this service, we deliver audits, SEO strategy documents and more to our agency partners.
We’ve worked with companies from all over the United States and Canada.
We work hard for our clients and have delivered some very big results in the relatively short period of time we have been around.
Lastly, we also offer SEM, social media marketing, email marketing, and content creation services.
Tell us about your background of your business and yourself.
My name is Everett Whitehead and I have been working professionally in SEO since 2006, starting with an agency in Boston. Later, I made the move in-house to become the Global Head of SEO for a major job board, boosting traffic from 3M to a peak of 11M organic monthly visitors worldwide.
My specialty is designing SEO programs, managing digital marketing operations, and building SEO campaign strategies. Coming from both the worlds of agency and brand, I like to think that I’ve seen SEO across multiple forms and my experience has shaped what I believe an agency needs to be.
Digital Sapien Interactive was founded in 2017 with the notion that there should be a higher standard for SEO services and customer management.
How has the Covid-19 pandemic affected your business?
My heart goes out to everyone impacted by the Coronavirus. The current business conditions have brands who may not have previously invested in SEO and internet marketing looking for new customers and audiences online.
They want measurable return on investment, timely activation of services, and realization of desired outcomes.
We are a small, 100% remote agency from our inception, with streamlined processes.
Many of our new clients see the value of connecting with new customers online through our type of agency and services.
What inspired you to pursue your profession?
The first time I was ever able to access the internet from a reliable computer, I was hooked. I knew this was something that I wanted to do professionally in some form.
In 2013, I began working with an online entrepreneur who taught me a lot about running an online business. So, it was the combination of seeing the power of the internet to change lives and having a knowledgeable mentor that inspired me to delve deeper into the world of digital marketing as a career.
From there, I discovered SEO and began doing it professionally in 2006. And I have been doing it every day since.
Where do you see yourself in the near future?
In the near future, Digital Sapien will continue to provide best-in-class SEO, digital marketing, and fulfillment services to our direct and agency clients. We’ll update our services and inhouse toolset to keep pace with the everchanging world of SEO.
For example, we’re currently looking into how to best leverage AI and automation as part of our service delivery platform.