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Search Engine Optimization - SEO

How to Estimate The Organic CTR for Your Website

Unlike pay-per-click (PPC) advertising, obtaining a click-through rate (CTR) for organic search engine listings can be a difficult task, if not completely impossible. An organic CTR refers to the percentage of people who clicked on a search engine listing for your website as a result of submitting a query to

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Digital Marketing

Microsoft Trying to Buy Yahoo?!

So according to the Wall Street Journal, Microsoft and Yahoo are reconsidering a merger. At the same time, Reuters reports that Microsoft is trying to take over Yahoo. Since those two things are often pretty much the same, this is pretty crazy news. Yahoo is still the most popular site on the internet,

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Digital Marketing

I Love You Google, But You’re Treading a Thin Line

A few things happening with Google are moving it closer and closer to the line between awesome company and massive, maybe not so “Don’t Be Evil” corporation. First off, Google has purchased Doubleclick for $3.1 billion.  Additional coverage from Search Engine Land, TechCrunch, and Google Blogoscoped.  Google has been branching out into image and video

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