Did you know that Google and Facebook are the top advertising platforms, while Instagram is a distant third? Or that 45% of mobile users aren’t likely to click on an ad on their smartphone? These are just some of the surprising statistics released in Choozle’s 2018 Digital Advertising Trends Survey.
From artificial intelligence conversational bots to mobile payments and digital customer loyalty programs, the e-commerce landscape is exploding with activity. Consumers have myriad online shopping options at their disposal; everything from voice-enabled shopping bots (can you say Alexa?) to subscription-based payment models are being used to entice customers to purchase
When marketing strategists are working with a company, one of the most critical aspects of the campaign is the medium. A company or website must know who their audience is, where to find them and what they want to run a successful campaign. Once those questions get answered, the next
When creating drip email campaigns for your leads and customers, it’s important to consider their unique needs or problems. But to help get you started, here are a few universal drip campaigns that can help you better nurture your audience. 1. The Welcome or Onboarding Campaign When a new subscriber
Any successful digital marketing campaign is going to require a website platform that is designed for SEO, conversions, and ease of management. This is because all marketing activities, including optimizations for Google My Business (an essential part for local businesses), will be directed toward the site and it will be
Have you ever wished that you can produce great content that will convert to sales and brand loyalty? Well you can if you consistently adhere to these five tips below: 1. You must produce content that is fresh, engaging, and authentic to your mission and vision as an organization. You
Search Engine Optimization is a daunting and exciting industry. The rules are constantly changing, making content creation more important, all in an effort to maximize click-through-rate. With Google’s most recent update, Hummingbird, your page is assessed, and your relevance is determined by the quality of your content. Mastering the algorithms
Please note: This interview was originally posted on wpsmartapps.com. However, it seems the article is no longer available. I have restored the interview below at the urging of visitors to this blog. Or you may prefer to read the version on the Internet Archive. Enjoy. Can you briefly introduce yourself
Stay Ahead of Rival Firms with Ethically Sourced Competitive Intelligence Data Collecting intelligence on competitors and the market is not difficult, nor is it expensive. It’s a perfectly legal means of gaming out future scenarios, driving growth strategy and giving you a competitive advantage by understanding how your rivals are communicating
Discover the Keywords Your Competitors are Targeting Whether you are launching a startup company or developing a growth strategy for an established brand, understanding the strengths and weaknesses of potential business rivals is essential if you want to grow your business over the long haul. From spotting gaps in their
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