Generate high-quality or convert users with informative content—marketing solutions in lieu of promotions Content marketing is a general term for the promotion of targeted, quantifiable, interactive and informative content intended to increase brand awareness, market presence, and customer retention. The difference between content marketing and promotional marketing is simple. Properly
Need to execute an effective SEO audit? These are the questions to ask yourself to maximize growth. Organic search traffic is typically pretty reliable, so when you see a significant and rapid drop, it’s safe to assume something isn’t quite right. An SEO audit is the best way to identify any
Do an SEO audit now to avoid major problems later. Relaunching your website? Making significant changes to the site architecture? Website Migration SEO is tricky, but not impossible. Attention to detail is key. We’ve seen it more times than we care to remember. It goes something like this: a client has
The Best Shortcut to Good SEO is Not Taking Any. Over the years, Google has altered the algorithm that dictates the terms that its ranking system operates under to determine what websites are the most relevant and useful for people who search for related terms. Many marketers and business owners
How to Avoid Common SEO Bad-Practices by Identifying the Semantic Intent and Context of Long-Tail Keywords You may not even realize you are using black hat methods, but you always have to consider whether or not your SEO tactics are something you would want Google and other search engines to know
When it comes to best-practices, it would be generous to say the insight Google provides is lacking. These “best practices” are similar to the Bible or the U.S. Constitution; their vague language results in their being frequently subject to varying interpretations. The key points of Google and Bing Develop a
Want to Know How Google “Reads” the Internet? The two primary functions of Google, Bing, or any search engine is to: 1) Build an index of all interlinked websites that are using automated robots (bots) which are called crawlers, and; 2) Provide searchers (end-users) with a relevant, ranked list of
Latent Semantic Indexing and Keyword Data Encryption It has been well over a year since Google began to encrypt searches, and keyword data started to disappear from web analytics reports. SEO experts and publishers worldwide expressed considerable frustration at the perceived loss of data. Remember the good times; when Google
Download the Nonprofit’s Guide to Internet Marketing Today, as an accompaniment to the start of New England’s GiveCamp weekend in which I will be participating, I am releasing A Nonprofit’s Guide to Internet Marketing: Cost-Effective Opportunities to Accelerate Online Marketing Success for Your Nonprofit. This is a 15-page guide designed
Today, we are going to discuss search engine optimizations or SEO. We’ll briefly cover what it is and why your blog needs it. This post is only an introduction to SEO, we’ll get into more advanced techniques in subsequent posts. What is search engine optimization? To understand search engine optimization,
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