A few minutes ago, I saw something on TV I don’t think I’ve ever seen before – a nonpolitical commercial that advocates a plan to detoxify this country from its dependence on foreign oil. Have a look-see for yourself. Although, I instantly recognized the old fellow in the video as
You have to appreciate how I used the word “social” twice in the title. I heard these two stories on NPR (“On The Media”) over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here. Give them a listen, before
Any website optimizer who has been in the game for a while knows that in order to keep up with changes in search marketing you’ve got to examine Google under a microscope, memorize the gospel according to Matt Cutts, and stay up to date with all the cool new Google
Given the current growth of rich media advertisements and wireless enable handheld computing platforms, it is inevitable that rich media will crossover onto the mobile web within the next few years on a continuing widening scale. Mobile computing is just beginning to come of age, and as Internet enabled handheld
For the last two years I’ve attended eBay Live and 2008 shall be no different. This year the eBay conference will be held in Chicago from June 19-21. I’m all registered for the event, my transportation is set, and my lodging is taken care of – so Chicago here I come. Hopefully,
Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to
In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning elements in the source code of a website with search engine algorithms to achieve higher rankings for frequently queried keyword phrases. Of course, SEO isn’t all
The timeline goes something like this. 12:30am – Published blog entry “Why I Chose Online Education”. As a recent article, the entry now leads off my homepage and has a permanent page to live on. 12:33am – Updated XML sitemap to reflect new page and pinged Google about the update.
My friend and co-worker John Liu from The World is Meh, has just written a great blog entry about Google’s apparent indexing of webpages despite explicit prohibitions from the site’s robots.txt file. Take a look at his thoughts on the issue. Is this just a glitch in the Google matrix or the end of
On September 17, Google announced the release of Adsense Mobile. Adsense Mobile is an expansion of Google’s cash cow, Adsense, which dynamically inserts contextually relevant advertisements into webpages. With Adsense Mobile, webmasters can now serve up ads from the Google Network onto websites designed for viewing by handheld devices. ROI Versus
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