Digital Marketing Glossary

What is Programmatic Advertising?

The Definition of Programmatic Advertising

Programmatic advertising is a method of advertising where advertisements are targeted based on user behavior. Not only that, but each ad is customized based on the browser, device, location, time, and more. This type of advertising is targeted, effective, and cost-efficient.

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Also called internet marketing, online marketing Digital marketing includes any marketing which occurs online, such as advertising which encourages website

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