Digital Marketing Glossary

What is Technical SEO?

The Definition of Technical SEO

Technical SEO or technical SEO, is the practice of optimizing a websites code, HTML, CSS, images and other web assets, and URLs, so search engine spiders can more easily crawl, index and rank a page’s content and authority.

Technical SEO requires technical skills and knowledge of website design and optimization. Sometimes referred to as HTML or HTML 5, SEO code changes on a website can affect search engine rankings.

The strategy behind technical SEO is to improve a website’s visibility on search engines. The goal of optimizing your website is to increase the likelihood that search engines will serve your website to users searching for your site.

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