Digital Marketing Glossary


When it comes to digital marketing, the jargon can get thick. But what do all those marketing buzzwords really mean? From SEO to PPC, SEM to SEO, digital marketing professionals use all kinds of acronyms every day.

Welcome to this digital marketing glossary, designed to help explain some of the most commonly used digital marketing terms, jargon, acronyms, and TLAs (three-letter acronyms).

While not an an extensive digital marketing glossary of terms and acronyms, this compilation of definition is meant to be a general reference of important terms related to internet marketing.  This glossary includes terms from search engine optimization, social media, email marketing, and content marketing.

Here is your handy-dandy digital marketing glossary

Affiliate Marketing

Affiliate marketing is the practice of a company paying a commission to one or more affiliates for each visitor or customer the affiliate brings to

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Anchor Text

Anchor text is the text in hyperlinked words on Web pages. It is used to link to other Web pages. Anchor text, also called link

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Broken Link Building

This is a link building technique that involves finding broken links on other sites that already exist, then contacting that website owner to fix the

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Digital Marketing

Also called internet marketing, online marketing Digital marketing includes any marketing which occurs online, such as advertising which encourages website visitors to purchase products or

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E-A-T Content Strategy

E-A-T (Expertise, Authority, and Trust) content is a style of writing that aims to impart expert knowledge of a subject. It is determined by establishing

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Enterprise SEO

Enterprise SEO is an SEO marketing practice that pertains to large organizations, usually with a single large digital property or multiple digital properties. They require

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Guest Blogging

Guest blogging is a method of gaining exposure for a website by recruiting several authors to write content for the site. Guest bloggers provide quality

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HTML Sitemap

An HTML sitemap contains information about every webpage on a website. An HTML sitemap is a specific set of links that indicate your content hierarchy.

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In summary, digital marketers are smart and educated people. They live for learning about new strategies, technologies and opinions. They share ideas, knowledge and insights with each other all the time.

A glossary does more than just help correlate terms and definitions. It acts as a repository, or scrapbook, for collecting and sharing the best references to what a digital marketer can do. But, it’s still not perfect, so a glossary can never replace human judgement. Just because you know a definition, doesn’t mean that you fully understand it, or that you understand it in a way that’s useful for all marketers.

A glossary should be referenced and used as a jumping off point to further research and discovery. Treat this glossary as a resource as your proceed with your digital marketing journey.