When it comes to digital marketing, the jargon can get thick. But what do all those marketing buzzwords really mean? From SEO to PPC, SEM to SEO, digital marketing professionals use all kinds of acronyms every day.
Welcome to this digital marketing glossary, designed to help explain some of the most commonly used digital marketing terms, jargon, acronyms, and TLAs (three-letter acronyms).
While not an an extensive digital marketing glossary of terms and acronyms, this compilation of definition is meant to be a general reference of important terms related to internet marketing. This glossary includes terms from search engine optimization, social media, email marketing, and content marketing.
Here is your handy-dandy digital marketing glossary
In summary, digital marketers are smart and educated people. They live for learning about new strategies, technologies and opinions. They share ideas, knowledge and insights with each other all the time.
A glossary does more than just help correlate terms and definitions. It acts as a repository, or scrapbook, for collecting and sharing the best references to what a digital marketer can do. But, it’s still not perfect, so a glossary can never replace human judgement. Just because you know a definition, doesn’t mean that you fully understand it, or that you understand it in a way that’s useful for all marketers.
A glossary should be referenced and used as a jumping off point to further research and discovery. Treat this glossary as a resource as your proceed with your digital marketing journey.