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Digital Marketing

Reaction to Google Adsense for Mobile

On September 17, Google announced the release of Adsense Mobile. Adsense Mobile is an expansion of Google’s cash cow, Adsense, which dynamically inserts contextually relevant advertisements into webpages. With Adsense Mobile, webmasters can now serve up ads from the Google Network onto websites designed for viewing by handheld devices. ROI Versus

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Digital Marketing

Microsoft Trying to Buy Yahoo?!

So according to the Wall Street Journal, Microsoft and Yahoo are reconsidering a merger. At the same time, Reuters reports that Microsoft is trying to take over Yahoo. Since those two things are often pretty much the same, this is pretty crazy news. Yahoo is still the most popular site on the internet,

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Digital Marketing

I Love You Google, But You’re Treading a Thin Line

A few things happening with Google are moving it closer and closer to the line between awesome company and massive, maybe not so “Don’t Be Evil” corporation. First off, Google has purchased Doubleclick for $3.1 billion.  Additional coverage from Search Engine Land, TechCrunch, and Google Blogoscoped.  Google has been branching out into image and video

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