Digital marketing is one of the most important aspects of any business. It can be used to reach new customers, grow brand awareness, and increase sales. A digital marketing agency can help a business achieve all of these goals and more. Digital marketing is the process of using online channels
Pay-Per-Click (PPC) advertising is increasingly data-centric, with a greater emphasis on machine learning, A.I., analytics and optimization. For the technical marketer, the Excel Solver tool presents an opportunity to apply a rigorous mathematical approach to PPC campaign management. This posts delves into the utilization of Solver for maximizing PPC performance,
We believe in community and charity. Some things are just too big to carry all by one’s self. That’s why we were proud to sponsor a hole at this year’s Chip in for Dyslexia Classic. All proceeds from this annual golf tournament are donated to the Children’s Dyslexia Center Boston
In the pursuit of great digital marketing and website optimization experts, agencies may feel that pickings are thin and that’s because they are. Too many marketing strategists employ low value and black hat tactics, and others serve as little more than best practice parrots, only able to recite rote tactics
A loud blog post wearing a necktie may seem like an absurd idea, but in today’s digital agency arena, the sad truth is that they’re everywhere. They’re not even very difficult to spot. Chances are that you or someone you know has already worked with an agency that will regurgitate
Here are some of the proven ways to build audiences. Digital marketing has its own limitations as it helps only those who strategically reach out to the masses and build a number of audiences. Problem #1: Too Many Fingers, Not Enough Pie It is often seen that organizations struggle when
Did you know that Google and Facebook are the top advertising platforms, while Instagram is a distant third? Or that 45% of mobile users aren’t likely to click on an ad on their smartphone? These are just some of the surprising statistics released in Choozle’s 2018 Digital Advertising Trends Survey.
Do you think graduates of online marketing degree programs have an advantage in the job market? I’ve seen a number of internet marketing related degree programs pop up in the past few years – some better than others. The newest one – and from what I can tell the one
Given the current growth of rich media advertisements and wireless enable handheld computing platforms, it is inevitable that rich media will crossover onto the mobile web within the next few years on a continuing widening scale. Mobile computing is just beginning to come of age, and as Internet enabled handheld
For the last two years I’ve attended eBay Live and 2008 shall be no different. This year the eBay conference will be held in Chicago from June 19-21. I’m all registered for the event, my transportation is set, and my lodging is taken care of – so Chicago here I come. Hopefully,
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In this infographic, we’ve listed several of the most critical and strategic elements that should be considered during the planning of a launch or redesign
The Nonprofit’s Guide to Internet Marketing is designed to be practical and action-orientated. This is a 15-page guide designed to help nonprofit organizations activate or
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