Pay-Per-Click (PPC) advertising is increasingly data-centric, with a greater emphasis on machine learning, A.I., analytics and optimization. For the technical marketer, the Excel Solver tool presents an opportunity to apply a rigorous mathematical approach to PPC campaign management. This posts delves into the utilization of Solver for maximizing PPC performance,
When marketing strategists are working with a company, one of the most critical aspects of the campaign is the medium. A company or website must know who their audience is, where to find them and what they want to run a successful campaign. Once those questions get answered, the next
Search Engine Land posted an interesting article today, on B2B search. They report that in Q206 only 59% of B2B marketers used search marketing. This figure is a bit dated, as we are about to start Q207 next week, but it seems fairly reasonable. The agency I work for, Overdrive, has a
Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to
In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning elements in the source code of a website with search engine algorithms to achieve higher rankings for frequently queried keyword phrases. Of course, SEO isn’t all
On September 17, Google announced the release of Adsense Mobile. Adsense Mobile is an expansion of Google’s cash cow, Adsense, which dynamically inserts contextually relevant advertisements into webpages. With Adsense Mobile, webmasters can now serve up ads from the Google Network onto websites designed for viewing by handheld devices. ROI Versus
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In this infographic, we’ve listed several of the most critical and strategic elements that should be considered during the planning of a launch or redesign
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