Most things worth doing are difficult. This is a harsh fact of life that we all know, but it doesn’t seem quite right, is it? The tasks themselves usually aren’t that hard, but rather it’s the process that complicates it. Take building a house, for example. If asked to build
We’ve all read really bad copy. We’ve all most likely also read plenty of great copy. But the funny thing about great copy is that you don’t tend to notice it, even AS you’re reading it. There’s a reason for that. Because the purpose of great copy is to draw
It is often seen that organizations struggle when it comes to devising an efficient content marketing plan that could help them build a loyal audience. Everyone is well aware that content is the king in the world of digital marketing. You need original, inspiring, and meaningful content to attract and
Generate high-quality or convert users with informative content—marketing solutions in lieu of promotions Content marketing is a general term for the promotion of targeted, quantifiable, interactive and informative content intended to increase brand awareness, market presence, and customer retention. The difference between content marketing and promotional marketing is simple. Properly
Do an SEO audit now to avoid major problems later. Relaunching your website? Making significant changes to the site architecture? Website Migration SEO is tricky, but not impossible. Attention to detail is key. We’ve seen it more times than we care to remember. It goes something like this: a client has
The Best Shortcut to Good SEO is Not Taking Any. Over the years, Google has altered the algorithm that dictates the terms that its ranking system operates under to determine what websites are the most relevant and useful for people who search for related terms. Many marketers and business owners
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The Nonprofit’s Guide to Internet Marketing is designed to be practical and action-orientated. This is a 15-page guide designed to help nonprofit organizations activate or
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