Any website optimizer who has been in the game for a while knows that in order to keep up with changes in search marketing you’ve got to examine Google under a microscope, memorize the gospel according to Matt Cutts, and stay up to date with all the cool new Google tools. That’s just what a [...]
When I first launched this blog way back in October of 2007, I used to check my Google Analytics, Google Adsense and Feedburner statistics excessively (even though the three services only update every 24 hours). A little time has passed and I’ve settle into some sort of groove, so I don’t pull the metrics for [...]
In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning elements in the source code of a website with search engine algorithms to achieve higher rankings for frequently queried keyword phrases. Of course, SEO isn’t all about the internal [...]
The timeline goes something like this.
12:30am - Published blog entry “Why I Chose Online Education“. As a recent article, the entry now leads off my homepage and has a permanent page to live on.
12:33am - Updated XML sitemap to reflect new page and pinged Google about the update.
12:57am - New blog entry “Why I Chose [...]
Google does not appear to be fully respecting robots.txt right now. I’ve encountered a few cases of this today - including Google’s own Blogger.com.
Checking Blogger’s robots.txt file shows a short list of disallowed URLs:
# robots.txt for http://www.blogger.com
User-agent: *
Disallow: /profile-find.g
Disallow: /comment.g
Disallow: /email-post.g
However, a Google search using the query “site:blogger.com profile find” returns
As you can see, the [...]
My friend and co-worker John Liu from The World is Meh has just written a great blog entry about Google’s apparent indexing of webpages despite explicit prohibitions from the site’s robots.txt file. Take a look at his thoughts on the issue.
Is this just a glitch in the Google matrix or the end of [...]
Unlike pay-per-click (PPC) advertising, obtaining a click-through rate (CTR) for organic search engine listings can be a difficult task, if not completely impossible. An organic CTR refers to the percentage of people who clicked on a search engine listing for your website as a result of submitting a query to a search engine. CTR [...]
