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Social Media Marketing the Organic Way
Social Media Marketing

Social Media Marketing the Organic Way

So far in our 3-part series on kickstarting a small business’ online presence, we’ve explored the value of good blog posts and how they can expand your web footprint for minimal work, and a very thorough primer into the ins and outs of email marketing campaigns. We’re going to close

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A group of mobile phones with the word social on them.
Social Media Marketing

Tips, Advice, and Trends for Social Media Marketing

Businesses who are not on social media may find getting started a bit intimidating. With so many options in social media and millions of users, it’s hard for a business to know where to start. Here are some tips, advice, and trends to consider when jumping into marketing on social

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Social media icons are displayed on a smartphone.
Social Media Marketing

Social Media Marketing Campaign Primer

Social media marketing is an ever-changing landscape and knowing what works and what doesn’t is a special skill. Not everyone has it, but after reading this you will have a better understanding of the goals and tactics used by social media marketers. Whether it is on Twitter, Facebook, Reddit, or

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A person holding a credit card on a laptop.
Search Engine Optimization - SEO

Ecommerce Sales Optimization: 8 Essential Conversion Tips For Online Stores

From artificial intelligence conversational bots to mobile payments and digital customer loyalty programs, the e-commerce landscape is exploding with activity. Consumers have myriad online shopping options at their disposal; everything from voice-enabled shopping bots (can you say Alexa?) to subscription-based payment models are being used to entice customers to purchase

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Three wind turbines in a field with a blue sky.
Social Media Marketing

PickensPlan.com Uses Social Media Activism

A few minutes ago, I saw something on TV I don’t think I’ve ever seen before – a nonpolitical commercial that advocates a plan to detoxify this country from its dependence on foreign oil.  Have a look-see for yourself.  Although, I instantly recognized the old fellow in the video as

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A silhouette of a person's head with colorful strands.
Search Engine Optimization - SEO

Interactive Social Media Social Psychology

You have to appreciate how I used the word “social” twice in the title. I heard these two stories on NPR (“On The Media”) over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here.  Give them a listen, before

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