So far in our 3-part series on kickstarting a small business’ online presence, we’ve explored the value of good blog posts and how they can expand your web footprint for minimal work, and a very thorough primer into the ins and outs of email marketing campaigns. We’re going to close
Businesses who are not on social media may find getting started a bit intimidating. With so many options in social media and millions of users, it’s hard for a business to know where to start. Here are some tips, advice, and trends to consider when jumping into marketing on social
Social media marketing is an ever-changing landscape and knowing what works and what doesn’t is a special skill. Not everyone has it, but after reading this you will have a better understanding of the goals and tactics used by social media marketers. Whether it is on Twitter, Facebook, Reddit, or
From artificial intelligence conversational bots to mobile payments and digital customer loyalty programs, the e-commerce landscape is exploding with activity. Consumers have myriad online shopping options at their disposal; everything from voice-enabled shopping bots (can you say Alexa?) to subscription-based payment models are being used to entice customers to purchase
We knew it was inevitable that the worlds of search engine optimization and social marketing would collide one day. But, it seems like we might be closer to that day than many in the online marketing community might have thought. In early December, Danny Sullivan wrote the article What Social Signals
A few minutes ago, I saw something on TV I don’t think I’ve ever seen before – a nonpolitical commercial that advocates a plan to detoxify this country from its dependence on foreign oil. Have a look-see for yourself. Although, I instantly recognized the old fellow in the video as
You have to appreciate how I used the word “social” twice in the title. I heard these two stories on NPR (“On The Media”) over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here. Give them a listen, before
So, today on Kotaku, there was this story: China: Chinese Police Like Counter-Strike, which is pretty hilarious. It’s a little article about how cops in Tianjin had a 3-day CS tourney, and they are passing it off as counterterrorism training. Personally, I think they just wanted to have some fun, but
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