Email Marketing: Bridging the Gap Between Marketer and Subscriber

Email marketing campaigns mean very different things for marketers than they do for subscribers. For the marketer, an email campaign is all about business: building a subscriber base, achieving high open and click-through rates, and ultimately driving conversions. On the other hand, email subscribers are mainly focused on what they get out of it in […]

4 Strategic Email Campaigns You Need to Have

When creating drip email campaigns for your leads and customers, it’s important to consider their unique needs or problems. But to help get you started, here are a few universal drip campaigns that can help you better nurture your audience. 1.  The Welcome or Onboarding Campaign When a new subscriber adds their name to your […]