Google’s Algorithm and Latent Semantic Indexing

Latent Semantic Indexing and Keyword Data Encryption

It has been well over a year since Google began to encrypt searches, and keyword data started to disappear from web analytics reports. SEO experts and publishers worldwide expressed considerable frustration at the perceived loss of data.

Remember the good times; when Google didn’t encrypt keyword data? Initially, companies were in denial and tried to catch their keyword information from any accessible source including using Google Webmaster Tools keyword information, internal website search along with other search engines, within an endeavor to develop an image of their attributing keyword traffic.

Of course, this ended up being less useful than anticipated, and search marketers increasingly became upset at Google, accusing the firm to be hypocritical and crediting the choice to a cynical effort to get more people using Adwords.

A ‘Semantics’ Silver Lining?

As it happens, in this time Google was making moves to make the keyword less relevant. In August 2013, Google soundlessly launched Hummingbird, the newest iteration of their search algorithm, to further their mission to provide the most relevant results to users. The new upgrade affected more than ninety percent of global searches, but curiously, few website owners noticed any difference. Amit Singhal, Google search chief, told Danny Sullivan of Search Engine Land that Hummingbird symbolizes the 1st time since 2001 a Google algorithm continues to be so drastically rewritten.

With regards to user intent, search queries can be divided approximately into three types: educational, navigational and transactional. More than 80% of search inquiries are educational, with about ten percent being navigational and another ten percent transactional. Site owners may have to consider their info architecture and the connection between sections of their websites in context with the intention of internet users so as to deliver the most effective content to users along with search engines alike. Occasionally search engines need a helping hand along with an excellent way to add more meaning to your on-line info is to utilize semantic markup.

How to Use Semantic Markup

To better manage the interrelationships between various information online, the World Wide Web Consortium has launched specific HTML markup which may be used to strengthen the semantics or meaning, of the info on web pages to improve the efficacy of Google’s contextual interpretation.

Adding semantic markup to your HTML will enable you to better specific meaning and construction of your web pages. To link content to writers and provide greater legal and credibility to content authors, Google launched authorship in the year 2011.