Google for Jobs was launched in the summer of 2017 as an alternative to existing online job boards. Google for Jobs uses machine learning and AI in order to power smarter job searches to provide relevant job postings to job seekers.
During the summer of 2018, Google announced that Google for Jobs has been extended directly to users to assist in finding the exact job that meets their demands. One of the largest advantages is that users can now see every platform on which a job is posted and decide for themselves which to use.
Unlike most Google services, such as Maps or Translate, Google for Jobs can’t be found at any specific link. The feature is built right into the search engine itself. So, when a user searches for jobs such as “digital marketing jobs near me” Google will begin to compile relevant information such as desired commute length and necessary income and actively match those criteria against trusted sources like PayScale and Glassdoor to provide only the most compatible options. Of course, because it’s Google, the list of relevant criteria and the process by which the search engine confirms each one will only become more robust over time.
As usual, it’s a little difficult to see passed the benefit of Google’s user-facing technologies, but like all else, there’s big money to be made in job matching. Annually it’s a $200 billion industry that affects up to 24% of Americans each year.
They’re not trying to out class and outperform the traditional competition though, and in fact Google for Jobs relies on sites like Monster and LinkedIn to provide the most accurate data for their own services. Rather, it seems that Google’s end game is to propel the entire industry into the future after more than ten years of stagnation.
How Digital Sapien Interactive Helped Membership Drive Increase Organic Search Visibility for Client Job Postings
Like all things online, Google kind of dictates the terms and everyone else must figure out how to keep up, or they risk getting left behind and possibly even becoming obsolete. Google for Jobs is no exception to this, and now the burden falls onto job board sites to optimize themselves for the new tool.
Fortunately, the tech giant has made it relatively simple to optimize for Google for Jobs. That’s why Membership Drive consulted with Digital Sapien Interactive to get the jobs posted on their canvassing recruitment website, Campaign-Jobs.com, listed in Google’s Job Feature.
The Online Job Search Experience Has Been Relocated
Perhaps the most important thing that job marketers need to understand is that Google for Jobs shifts the focus for the average job search away from job boards like Indeed and right onto the search engine itself.
Because users will now determine which job offers to explore on the SERPs (Search Engine Result Pages) it’s more important than ever that every job post is finely tuned to adhere to the new structured data criteria by which Google for Jobs populates search results. So much of the online battle for traffic and conversions already takes place on the SERP that this simply cannot be ignored.
Especially because the SERPs now list more like a search for a restaurant to eat, with relevant matches appearing in a table before a user ever sees the listed results.
Like restaurant searches, this means that a user may never even see the results themselves, and that the job board absolutely must tailor information to appeal to Google for Jobs criteria. To this end, DSI provided tactical and technical optimization not only before the service launch, but afterward as well to ensure that not only are jobs making it onto Google for Jobs, but they’re also being removed when the position has been filled.
The goal is not just to expand the net so that any given job appears in both traditional job SERPs as well as within the new Google for Jobs feature to appeal to the greatest number of high-quality applicants, but it’s also to connect applicants to the most relevant jobs to their needs.
On both sides of the circuit, employers and applicants are taking advantage of the tool to make connections that put more qualified workers into more fulfilling jobs.