Today, as an accompaniment to the start of New England’s GiveCamp
weekend in which I will be participating, I am releasing A Nonprofit’s Guide to Internet Marketing: Cost-Effective Opportunities to Accelerate Online Marketing Success for Your Nonprofit
. This is a 15-page guide designed to help nonprofit organizations activate or to accelerate their online marketing efforts. The Nonprofit’s Guide to Internet Marketing
contains information about:
- Why nonprofits should consider Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness
- A brief overview of the main disciplines within online marketing and how nonprofits cans get started, including search engine optimization (SEO), paid search marketing (pay-per-click) , and social media marketing (SMM)
- Specific programs offered by companies like Google and Flickr to assist nonprofits in marketing online
- Additional opportunities within emarketing and a brief look at how to implement each grassroots style
- Guidelines for vetting and working with online marketing agencies
The guide is totally free, but if you like it kindly donate to any of the charities that will be present at New England GiveCamp. Here’s the list of nonprofits scheduled to attend the event
Also, if you know a nonprofit or charity that can use this guide, please feel free to share a copy of it with them or refer them to this site.
If you have any questions about the content of this document, please feel free to comment to this post and I reply there. If you are looking to retain my services for any of the online marketing programs mentioned, please use this form to contact me.