A white label SEO company provides marketing services to other companies under their own brand.
A white label SEO reseller acts as an intermediary between a client and an SEO service, providing clients with SEO services for their website. A white label SEO reseller is typically a digital marketing agency, web design company, or search engine optimization (SEO) provider that resells SEO services on behalf of a third party.
In other words, White label SEO allows companies to sell SEO services under their own brand, without disclosing the true service provider.