Digital Marketing Glossary

What is Programmatic Advertising?

The Definition of Programmatic Advertising

Programmatic advertising is a method of advertising where advertisements are targeted based on user behavior. Not only that, but each ad is customized based on the browser, device, location, time, and more. This type of advertising is targeted, effective, and cost-efficient.

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HTTP (Hypertext Transfer Protocol) redirects are used when a URL (Uniform Resource Locator) is determined to be an invalid URL,

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