Digital Marketing Glossary

What is Programmatic Advertising?

The Definition of Programmatic Advertising

Programmatic advertising is a method of advertising where advertisements are targeted based on user behavior. Not only that, but each ad is customized based on the browser, device, location, time, and more. This type of advertising is targeted, effective, and cost-efficient.

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HTML Sitemap

An HTML sitemap contains information about every webpage on a website. An HTML sitemap is a specific set of links

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Schema.org

schema.org, originally called microdata, is a vocabulary for marking up structured data on the web. The schemas are designed to

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