Digital Marketing Glossary


When it comes to digital marketing, the jargon can get thick. But what do all those marketing buzzwords really mean? From SEO to PPC, SEM to SEO, digital marketing professionals use all kinds of acronyms every day.

Welcome to this digital marketing glossary, designed to help explain some of the most commonly used digital marketing terms, jargon, acronyms, and TLAs (three-letter acronyms).

While not an an extensive digital marketing glossary of terms and acronyms, this compilation of definition is meant to be a general reference of important terms related to internet marketing.  This glossary includes terms from search engine optimization, social media, email marketing, and content marketing.

Here is your handy-dandy digital marketing glossary

Local SEO

Local SEO is the process of marketing a business specifically to a local audience. Local SEO focuses on finding consumers who are physically within a

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Pillar Pages

Pillar pages or hub pages are pages that are designed to act as the central hubs for a website. They link to other web pages

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Quality Score

Quality score is a mathematical calculation used by Google Ads to determine the ad ranking of their ads based on the relevance between the keywords

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HTTP (Hypertext Transfer Protocol) redirects are used when a URL (Uniform Resource Locator) is determined to be an invalid URL, or when the URL has

Read More », originally called microdata, is a vocabulary for marking up structured data on the web. The schemas are designed to be machine-readable, so that they

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Technical SEO

Technical SEO or technical SEO, is the practice of optimizing a websites code, HTML, CSS, images and other web assets, and URLs, so search engine

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White Label SEO

A white label SEO company provides marketing services to other companies under their own brand. A white label SEO reseller acts as an intermediary between

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In summary, digital marketers are smart and educated people. They live for learning about new strategies, technologies and opinions. They share ideas, knowledge and insights with each other all the time.

A glossary does more than just help correlate terms and definitions. It acts as a repository, or scrapbook, for collecting and sharing the best references to what a digital marketer can do. But, it’s still not perfect, so a glossary can never replace human judgement. Just because you know a definition, doesn’t mean that you fully understand it, or that you understand it in a way that’s useful for all marketers.

A glossary should be referenced and used as a jumping off point to further research and discovery. Treat this glossary as a resource as your proceed with your digital marketing journey.