Digital Marketing Glossary

What is Local SEO?

The Definition of Local SEO

Local SEO is the process of marketing a business specifically to a local audience. Local SEO focuses on finding consumers who are physically within a specific area and targeting the customers through local marketing tactics.

Local SEO can include a lot of small, seemingly insignificant actions, but over time, these small actions have a deep impact on your digital marketing strategy. By optimizing your website for local searches, you’ll gain a local presence online and establish credibility with your audience.

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