Guest blogging is a method of gaining exposure for a website by recruiting several authors to write content for the site.
Guest bloggers provide quality content to other websites. The quality content is usually written by the guest blogger, but takes online writing community standards and etiquette into consideration. Taking the time to write quality content for a professional writer’s site increases one’s own credibility and increases the popularity of the guest blogger’s site.
The guest blogger’s content may also be shared on social media to increase the exposure of the writer’s site. Social media platforms are often promoted by the guest blogger to increase the popularity of their site, which benefits the guest blogger’s site.