Digital Marketing Glossary

What is Anchor Text?

The Definition of Anchor Text

Anchor text is the text in hyperlinked words on Web pages. It is used to link to other Web pages.

Anchor text, also called link text, is the clickable text that users may click to go to another website. Link text is the text that shows up in a hyperlink.

Anchor text is the text that users are likely to click on when linking to another page

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