Digital Marketing Glossary

What is Affiliate Marketing?

The Definition of Affiliate Marketing

Affiliate marketing is the practice of a company paying a commission to one or more affiliates for each visitor or customer the affiliate brings to the affiliate’s site. The affiliate’s site is an advertisement for the goods or services of the affiliate’s company.

Affiliates promote companies’ goods and services, while the company benefits from affiliates’ marketing efforts.

Affiliate marketing works because affiliates are individuals or businesses that work with the company promoting its goods or services. The affiliate’s site promotes the company’s goods. When the visitors buy the company’s goods, the affiliate receives a percentage of the sale.

An affiliate is an individual or a company that refers customers or other businesses to a business. An affiliate can drive a lot of traffic and sales to a company.

Affiliates can also bring additional value by promoting the products or services of other companies. Under the right conditions, affiliates can serve as ambassadors for their clients, helping to grow sales and increasing overall brand awareness.

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