Your Business Model Could Be Tanking Your Google Adwords Campaign
Sep 21st, 2007 | By Everett Whitehead | Category: Pay-Per-Click
A recent update to the Google Adwords Help Center outlines the types of business models Google will assign a low quality score. A quality score is the output of Google’s calculation that determines the minimal starting amount an advertiser must bid on a keyword. Landing pages with a high quality score pay less per click; Landing pages with a low quality score pay more per click. Google states it will assign low quality scores to business models that focus on data collection for the purpose of resale, comparison shopping sites, and sites that blatantly host malware -to name a few. And Google isn’t kidding about smacking landing pages of these business model types with low quality score - I’ve seen it for myself. You can read the actual Adsense article by clicking here.
