Your Business Model Could Be Tanking Your Google Adwords Campaign

Comments Off

A recent update to the Google Adwords Help Center outlines the types of business models Google will assign a low quality score. A quality score is the output of Google’s calculation that determines the minimal starting amount an advertiser must bid on a keyword. Landing pages with a high quality score pay less per click; Landing pages with a low quality score pay more per click. Google states it will assign low quality scores to business models that focus on data collection for the purpose of resale, comparison shopping sites, and sites that blatantly host malware -to name a few. And Google isn’t kidding about smacking landing pages of these business model types with low quality score – I’ve seen it for myself. You can read the actual Adsense article by clicking here.

FREE Video Training For Internet Marketers

Get insider tips on how to make more money from your internet marketing efforts as well as how to bring thousands of new visitors to your website. Here’s what you get:

Ultimate Entrepreneur eCourse
The Online Profit Training
SEO Traffic Building Coaching Call (pre-recorded)
Blogging for Newbies eCourse
Internet Marketing News Center

We respect your privacy. Your information will not be shared with any third party and you can unsubscribe at any time

About author:

Everett Whitehead is an experienced emarketer who specializes in search engine optimization, SEM, and other areas of online marketing. Active in online business since 2002, Everett is privileged to have worked with many well-known brands over his career. If you would like to retain a Boston SEO Consultant or would like an SEO question answered, he can be contacted by clicking here.

All entries by Everett Whitehead

FREE Internet Marketing Guide for Nonprofit Organizations
Today, as an accompaniment to the start of New England’s GiveCamp weekend in which I will be participating, I am releasing A Nonprofit’s Guide to
Overdrive Launches Search Marketing Map!
Yesterday, Overdrive Interactive, an SEO firm in Boston, released its highly anticipated 2009 Search Marketing Map. The Search Marketing Map is in the same spirit
Google not the first to charge advertisers to be listed in search results
Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising,