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Google not the first to charge advertisers to be listed in search results

February 23, 20081 Comment

Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising,

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Understanding Your Cost Per Lead (CPL) – SEO can be more expensive than Pay-Per-Click

January 14, 2008Comments Off

In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning