Google not the first to charge advertisers to be listed in search results
February 23, 20081 Comment
Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising,
Understanding Your Cost Per Lead (CPL) – SEO can be more expensive than Pay-Per-Click
January 14, 2008Comments Off
In search engine marketing there are two sides: search engine optimization and paid search campaigns. Search engine optimization (SEO) is the process of aligning


