Blog Hosting Solutions: How To Choose


A blog is a type of website.  Because a blog is a website, you will need to sign up for a website hosting service such as 1&1 Internet or www.GoDaddy.com Blog Hosting Solutions: How To Choose image.  Website hosting is an internet connected computer (also called server) that allows your website to be accessed from the World Wide Web.  If it helps, think of the World Wide Web as a television cable network and your hosting service as the production studio for a new TV show.  Your server is the environment in which you will produce your website.

The Difference Between Hosted and Self-Hosted Blog Hosting Solutions

Now that we have learned what blog hosting is, next we are going to discuss the difference between the types of blog hosting solutions.  Hosting is generally divided into two groups:

  1. Self hosted blog.  In a self-hosted set-up, you control the hosting environment.  Building on the analogy of the TV studio, the productions studio is owned or leased directly to you – you are the one on the lease.  I HIGHLY RECOMMENDS SELF-HOSTING YOUR BLOG.  Some common characteristics of self-hosted blog solutions include:
    • You pay a fee for hosting, usually monthly
    • You are responsible for customizing server configurations, installing a content management system, upgrading applications, etc.
    • There are no restrictions preventing you from advertising on your blog and the only ads that appear on your website are of your choosing.
  2. Hosted blog.  In a hosted blog set-up, someone else in the primary leaser, renter, or owner of the hosting service and they allow others to use it under specific conditions.  In many ways a hosted solution can be compared to borrowing or renting a production studio from a friend for a day.  Some common characteristics of hosted blog solutions include:
    • Hosting is usually free
    • Fast and easy set-up, including preinstalled software.
    • A preinstalled content management system or blog platform
    • Your blog is usually placed in a sub-domain or directory on a domain owned by someone else
    • Guidelines preventing advertising or ads from a third party are inserted on your website as part of your service agreement

Which Hosting Solution Should You Choose?

Here’s how to decide if a hosted or self hosted solution is right for your blog.

When to choose a self-hosted solution

Pick a self-hosted blogging solution if you want greater control of your blog.  If you plan to incorporate advertisements into your blog or participate in affiliate marketing programs.  Additionally, if you are already tech savvy or desire to develop a better understanding of the Internet, a self-hosted package is the way to go.

When to choose a hosted solution

Selected a hosted blogging solution if you want a no hassle, plug-and-play blogging experience.  You’re intention is just blogging for the sake of blogging, without any intentions to monetize your blog.


How to Select a Domain Name for Your Blog


 How to Select a Domain Name for Your Blog image You’ve decided what your blog is about and you’ve written your blog’s mission statement.  Now it’s time for the fun part – reserving a domain name (also called website name) for your blog.  A domain name is the address of your website on the World Wide Web.  It’s how users will find your website.  For example, digitalsapien.com is the domain name for this website. 
“Reserving a domain name” refers to the process of declaring your ownership of a website domain name through a domain registrar such as 1&1 Internet or www.GoDaddy.com .  It’s actually a relatively simple and cheap ($7 – $15) process to reserve your own domain name depending on the domain registrar and top-level domain (TLD) name you select (we’ll discuss TLDs later).  For the lowest affordable rates, we strongly recommend using 1&1 Internet or www.GoDaddy.com to register your domain.

Why is picking the right domain name for your blog important?

Not only does a domain name tell users how to access your blog, but a domain name give your website an identity and helps you to establish a brand on the Web.  Your domain name will have an impact on your blog’s search engine optimization strategy, the implications of which we will discuss later.  Lastly, a competitive domain name can have value.  It’s not uncommon to hear domain names being sold at auction for $5000.  So it’s in your best interest to spend a little time thinking about the domain name for your blog.

What is a top-level domain name?

Digitalsapien.com is the domain name of this website.  The “.com” in this example is referred to as the “top-level domain” (TLD).  Common top-level domain names include .com, .net, .us, .org, .info, .biz, .name.  Please note: that yourwebsite.com and yourwebsite.org are two completely different website names and will require two different registrations.

Top-level domain names can give some indication about who owns the website or what the site is about.  Here are some common TLDs for blogs and their traditional usage.

Top-level domain Description / Usage

.com

a commercial website; the most common on the Internet

.net

used to indicate a network

.us

a website or company based in the US

.org

an organizations

.info

an informational website

.name

an individuals name

.biz

a business, usually a small business

You will have to select both a combination of a domain name and a top-level domain name for your website.  If you’re feeling overwhelmed, don’t be.  You’re already half way through your crash course in domain name registration for blogs.

Blog domain name ideas

There are many pointers to go about selecting a domain name for your website.  Here are a few of the most popular ways:

Domain name type When to use Example

Your name

to “own” your name website name

to associate your name with ideas presented in your blog

johnsmith.com

johnsmith.name

relevant keywords

to instantly tells visitors what your blog is about

Selecting the right keywords can improve your website’s rankings in the search engines

financeadvice.com

financeadive.org

adding the word “blog” on to a topic

instantly tells visitors what your blog is about

instantly tells visitors that your website is a blog

financeblog.com

financeblog.info

your brand

associates your brand with a website name

ed2go.com

digitalsapien.com

Here are some more tips for selecting a domain name:

  • Avoid using dashes in your domain name.  For example, you should reserve financeblog.com over finance-blog.com when possible.  This is a preference, not a hard and fast rule.
  • Avoid registering domains that are more than 5 words long as they tend to be less memorable to users.  For example, thisdomainiswaytoolengthy.com isn’t the best choice.
  • Use keywords in your domain name when possible.
  • Registering a .biz top-level domain name is not recommended.
  • Big companies are protective of their trademark, so avoid registering domain names that sound like another companies website name.  For example, do not register ebayy.com.

Search engine optimization (SEO) considerations for domain name selection

 How to Select a Domain Name for Your Blog image Search engines such as Google, Bing, and Yahoo are able to read the keywords in website domain names.  Many use keywords in domain names in order to rank websites relevant to a user’s search.  Search engines also use domain names to as cues to understand the topic of the site.  Again, this helps them to present better results to their searchers.  Therefore, incorporating keywords into your domain name can benefit your search engine rankings, help you to attract people who are interested in your blog topic, as well as your search engine referred traffic.

Let’s say a person goes to Google and searches for “blogs about cars” and there are two (there are really millions, but for this example we will say two) possible websites to return as the top result.  The domain for one website is carblogs.com and the other potential website is airportcarrentals.com – both competing for the #1 position on Google.  All things being equal otherwise, carblogs.com is more likely to be in the #1 position than airportcarrentals.com because the keywords in it’s domain more closely mirrors the user’s search query.

Go ahead and reserve a blog domain name!

Take a few minutes and generate a list of possible domain names for your blog.  Done?  Good!  Now use the domain availability tool below to see if the domain names on your list are available.  Don’t get discouraged if the domain name for your blog has already been reserved, there’s still plenty of really good domain names still left.  Use this super handy tool to register a domain name for your website.

5 free Domains with Select Hosting Plans. Get yours!

 


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  • About Everett Whitehead

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