"Organic CTR" - Digitalsapien.com is #1
Mar 2nd, 2008 | By Everett Whitehead | Category: Online Advertising, Search Engine Marketing, Search Engine Optimization (SEO)
When I first launched this blog way back in October of 2007, I used to check my Google Analytics, Google Adsense and Feedburner statistics excessively (even though the three services only update every 24 hours). A little time has passed and I’ve settle into some sort of groove, so I don’t pull the metrics for my site that crazily anymore.
This week, however, as I was scanning my Google Analytics, I noticed a high volume of search traffic coming in through an article I wrote called How to Estimate The Organic CTR for Your Website in September 2006. It was the first meaningful article I really published on this blog, and one reader was so impressed by it that they kindly submitted it to Digg.com on my behalf (BIG THANKS!). Like any good blog-keeper, I proceeded to investigate why I was getting so much search engine referred traffic to this page. Well… it turns out that Google ranks this particular article #1 for the phrase "Organic CTR". All things considered, that’s quite an endorsement from the world’s busiest search engine. Although there are a few updates I will make to How to Estimate The Organic CTR for Your Website in the future, the basic methodology still holds up despite the Yahoo Keyword Suggestion Tool being put out to pasture.
Because this post is the second most popular entry point on my site next to the homepage, I wanted get a better idea of just how well this article was ranking on Google. To determine this, I pulled the top referring search terms for this posting from my Google Analytics and did a quick search engine ranking report to determine the article’s depth among Google’s results. The table below summarizes my findings:
| Top Referring Keyword for How to Estimate the Organic CTR for Your Website |
Google Ranking (as of 3/2/08) |
| organic ctr | 1 |
| calculating organic ctr | 1 |
| estimate organic impressions | 1 |
| organic ctr google | 2 |
| allintext:estimated impression estimated clicks | 3 |
| estimate organic keyword stats | 3
|
|
estimating ctr
|
5 |
| ctr estimating | 6 |
| estimate ctr | 13 |
| estimate number of searches google | 27 |
As you can see, this article ranks highly for a variety of variations and concatenations relating to the valuable terms "organic ctr". I believe the fact that folks are using these keywords to find my blog reflect that my site is doing decent job in attracting the search marketing crowd. In the end, I just think it’s all just pretty cool. I plan to write an update to How to Estimate The Organic CTR for Your Website in the coming weeks. Please stay tuned!
