Microsoft Trying to Buy Yahoo?!

So according to the Wall Street Journal, Microsoft and Yahoo are reconsidering a merger. At the same time, Reuters reports that Microsoft is trying to take over Yahoo. Since those two things are often pretty much the same, this is pretty crazy news.

Yahoo is still the most popular site on the internet, and has a sizable Web 2.0 presence with Del.icio.us and Flickr. Their two most popular properties are Yahoo! Mail and just the straight up Yahoo! homepage, rather than search, with those two branches of their site driving 6 times as much traffic as search - and they still hold at least 22% or so of the search market. They make billions a year from paid text ads, just like Google does, plus unlike Google they have huge display and banner ad divisions.

I don’t know if Yahoo would sell for any price though, no matter what the offer.