MarketingQuickies3 Frequently Asked Questions

Have a question before you order? There’s a good chance it’s answered on this page… more than 95% of the most common questions we get are answered here!

So, if you have a query, please have a read through here first to see if we can help you more quickly. And if your question is not answered, no problem— click here to get in touch and we’ll make it a priority to get back to you as soon as possible with an answer!

What is Marketing Quickies?

It’s a course that shows you quick improvements you can make to your website, that have increased our bottom-line sales, profits, leads and customer actions on our own sites when we tested and implemented them.

Don’t you just hate marketing courses that take 500 pages to say what could be summarized in 5? So do we. That’s why we prefer to get right down to business, and show you – live, on video – what’s currently working for us.

In our own tests, it’s often the little tweaks and changes that have given us the most dramatic results. This course shows you the best of bunch. Just watch, copy us, and monitor your results!

How long is the course?

It’s 12 months. You get access to three new videos every month that you remain a member (and two in months 8-12, because of the sheer amount of content we’re providing).

You’re given an exclusive username & password that’s unique to you, that grants you 24/7 access to the course material. Every month that you remain a member during those first 12 months, the new videos will be delivered to your members-only area automatically for you to immediately put to you.

How much is the course?

This course is included in your membership to Digitalsapien.com. As long as you remain a member of this site, you’ll have access to this content.

We’ve designed this to be affordable even on a shoe-string budget (which we know many marketers are facing in this economy!). Often, just a small handful of the techniques you’ll learn from us could more than cover the price of the membership!

Who created the course?

MQ3 was created as a partnership between Lee Benson and Andrew Fox, who have each sold millions of dollars in product sales online across over 25 different markets, industries and niches.

They specialize in ‘direct response’ selling— in other words, they don’t like to wait around for results! They create quick, measurable, high-ROI campaigns and expect to see results in hours… not weeks, months or years, like some more traditional forms of marketing.

Marketing Quickies 3 is a course that compiles some of the best campaigns that have worked for them. You can swipe those same techniques, and put them to work in your own business.

Are results guaranteed?

What we’re offering is the tried and tested techniques that have worked for many hundreds of marketers, all around the world, in a ton of different markets.

If any marketing course ever guarantees results, walk away! Marketing is an art and science that depends on its application, market timing, the economy, and a host of other factors.

With that said, Marketing Quickies 3 was created to show the exact techniques that are working for us, so you’re best placed to learn directly from some of the most successful Internet marketers on the planet, and copy what they do.

What will I learn in the course?

The side bar to the right shows you the course layout— if you hold an active membership (and have logged in), you can click the corresponding month to instantly pull up the complete course material for that month.

If you’re not yet a member, here’s a complete layout of the 12 month course, and some of what you’ll learn during the month (there are 2-3 videos per month, along with a text description and bonus resources to help you get started):

Month #1: Video Selling & Order Page Triggers

  • I’ll give you a tour of my development environment… a quick poke around my Mac to show you the web page editors, video capture tools and simple, low-cost applications I turn into million-dollars sales vehicles.
  • The THREE types of video you should be concerned with creating… and when it’s appropriate to use them (pick the right one for your medium… and monitor how to reflects on your bottom line).
  • How to create a professional looking video presentation in a few minutes, and a few clicks (I’ll make a sample video in about 30 seconds flat, in front of your eyes… just copy my style).
  • How to design an effective opt-in form, including the right border, fonts, colors… as well as a style of button that regularly boosts my conversions by a whopping 5%+alone!
  • The THREE fonts I use to style winning headlines… as well as the color you should use
  • The exact font, color and size to use for sub-headlines such as “Claim Your FREE Report! Enter your details below”
  • How to get your video up on YouTube… and the one thing you MUST do to snag a wave of FREE visitors every time you do (I often get thousands of page views for the clips I put up… using this simple technique)
  • A totally free Flash/Javascript video player you can use to host your video clips on your own site… as well as some advanced configuration techniques… including an “auto-forward” that has been known to push response rates up by as much as 10% alone.
  • How and where to position your headline, video and opt-in box for maximum impact… including the exact HTML and CSS code you need (I write it LIVE in front of your eyes. Copy me.).
  • Starting with a blank screen, I’ll sit in front of you and write the whole thing FROM SCRATCH, to show you just how fast and easy it is. If you cut out the how-to… the guidance I offer… and the thorough explanations… you could make your own in 15-20 minutes… and if your results are anything like mine, this may well be the most effective lead capture and product branding technique you’ve ever tried

… and a ton more (that was just from the first video!)

Month #2: Wireframing, Headlines, Elements

In the very first video, I’m going to show you the technique I use to determine a product/market’s viability and start making money with it — in 24 hours or less.

You’ll learn…

  • How to find out if a product will make money in one day or less, without spending any time actually creating the product or designing an elaborate website or marketing campaign.
  • How to use Google to spot profitable product opportunities in your market that are waiting to be tapped into.
  • How to make money same-day in the exact same market you want to tap into… without worrying about product creation, custom support, deliver or post-sales service.
  • How to create a ‘wireframe site’ to attack a market in just a few hours (with 5 web design templates to get you on the fast-track)
  • The 3 places you need to post your ad to get the site launched in minutes… and same-day traffic.
  • How to build a list of 100+ keywords to promote your site via Pay Per Click in under 5 minutes — with no creativity or brainstorming required.

I’ve also included 5 simple ‘wireframing’ templates to get you started building your own profit systems.

You’ll also learn how to write kick-butt headlines that can’t help but attract attention.

You can use these in conjunction with your ‘wireframed’ profit funnels or full-blown web sales pitches… as well as e-mail and even offline direct mail marketing.

The 11 styles are…

  • The ‘Who Else Wants To’ Headline
  • The How To Headline
  • The News Headline
  • The Benefit Headline
  • The Question Headline
  • The Numerical Headline
  • The Direct Statement Headline
  • The Freebie Headline
  • The Guarantee
  • The Personalized Headline
  • The ‘Don’t… Until’ Headline

… with a complete video walk-through of each, and 3 examples given for each style, fully explained by Lee Benson… so you can write your own!

That’s just 2 videos… there’s another one too, where you can watch Lee dissect a full-blown sales pitch, and explain why it’s working so effectively at producing massive sales.

Month #3: Follow-Up Marketing Magic

In this video, we explore…

  • Why follow-up marketing is paramount for any online business… and how it can accelerate your conversion process.
  • How to implement a follow-up marketing campaign – for free.
  • When to install your own follow-up software, and when it makes sense to use an online service… plus how to get started at no cost.

We also look at…

  • The 2 elements you must have on your opt-in forms, to persuade the hand- over of your visitors’ name and e-mail address.
  • The ‘magic 7′ e-mail strategy, and how you can put it work right away.
  • How to reduce refunds, chargebacks and improve your bottom line, with one simple e-mail message that you need to send out after each sale.
  • How to create all the content you ever need for a long-term follow-up campaign by advertising this one, free website.
  • How to seriously ramp up your conversion rates with this simple, but massively effective e-mail strategy.

… As well as a neat personalization trick, that makes your audience think you’re talking directly to them.

Month #4: Articles, Tracking, High PR Links

Month 4 is all about getting a ton of traffic, at zero (or very near-zero) cost.

You’ll discover strategies like…

  • How to Generate Traffic With Free Article Directories.
  • 50 different websites you can submit an article to to start getting traffic today.
  • A low-cost service that will write the article, and submit it all day long for you.
  • How to track your advertising using a free piece of software that’s comparable to software being sold for over $200/year.
  • How to boost your Google Page Rank score for $5 a month.
  • And more!

Month #5: High-Converting Pop-Ups

Pop-ups are annoying, and they’re blocked by approximately 50-70% of your audience.

In this video, we concentrate on pop-ups that aren’t annoying, get noticed, and have increased our lead opt-in rates sometimes by 70% or more… so you can put them to immediate use.

Over 36 minutes of video, 8 pages of practical hands-on advice on how to implement them, the complete source code to three very effective pop-up techniques and more is included in month 5.

No expensive software required!

Month #6: Let Them Promote For You!

This one is Lee’s personal favorite. During month 6, he’ll share with you how he encourages tens of thousands of people to promote his products for him… and how he takes a percentage of every single sale they make!

With over 77 minutes of video, these are some of the most potent affiliate marketing strategies ever committed to tape… and are a lot of fun to implement.

I can’t reveal the bullet-point list of the complete strategy here, because I’d be giving the game away… but needless to say… you get all the templates, resources and source code you need to copy this strategy as soon as you have access!

Month #7: Single-Line Conversion Boosters

To increase profits in business, you need to do two things: Improve sales, and reduce costs.

Month 7 is all about those two. In the space of 44 minutes, Lee will share with you…

  • A simple little ‘img tag’ he added to his website, to increase his sales by over 40%
  • 5 e-mail subject lines that yielded a 70%+ open rate.
  • And 3 little tricks to immediately reduce refund rates.

Short, sweet, to the point, and incredibly powerful… in other words, exactly what Marketing Quickies 3 is all about!

Month #8 – 12: Secret Interviews & the Affiliate Millionaire course

For the final 5 months of the course, we zoom out from making small changes to your site and strategy, and take a look at the wider game… what other marketers are doing right now to increase sales at their sites hand-over-fist.

In the first 3 months, Andrew Fox interviews three ‘secret’ marketers in a private location in the South of France. If this sounds cloak-and-dagger, that’s because it is! We’ve promised to keep the names of these marketers under wraps and solely for members who make it to the final few months of the course.

In the last two months, we look at excerpts from Andrew’s wildly successful ‘Affiliate Millionaire’ course, that was sold for as high as $997 individually to a select few customers on his private customer list.

These strategies and interviews combined should provide you with a great insight into how to tie everything together, and create effective online campaigns.

As you can see, the course is exhaustive, but it’s not exhausting. Broken down into easy, manageable monthly chunks gives you time to watch the videos online, implement the techniques and test what works for you, before being granted another month of access.

So much effort has gone into making this course, that we’re sure you’ll be thrilled with every minute of it!

What do the videos look like?

Some of them are desktop captures, where Lee or Andrew will show you around their own computers, giving you ‘point and click’ tutorials on how to perform certain aspects of the strategy.

Others will be slide presentations (such as explaining headlines, or marketing theory.)

Others still will be live, in-person video capture, where marketers are grilled ‘in the flesh’ by Andrew directly and their responses filmed live by a camera crew.

In all cases, you can watch the videos online from within your web browser instantly. You can also download full quality versions to your computer, to watch offline.

What are the minimum system requirements?

You’ll be able to login and enjoy MQ3 on almost any browser. It works on Windows, Mac, Linux, and just about any other type of computer that has a modern browser installed. We recommend a free download of the Firefox browser to ensure the site works with your system.

Our videos are encoded using a Flash player that falls back to HTML 5 if Flash isn’t installed, so you can download the files to your iPad or iPhone and watch them there.

Video sizes vary between 400×400 to over 1,000 x 800 pixels, so you can watch them in full screen mode comfortably.

Is my purchase tax deductible?

If you’re using this membership site for business purposes, then it usually is, yes. Talk to your accountant for advice.

I’m a technophobe! How much technical detail will the videos cover?

MQ3 is designed for people new to Internet Marketing, or experienced marketers looking to sharpen their sales performance online.

We will occasionally pry open the hood of your websites, but don’t worry! The information will be presented as a standalone video with simple explanations of the subject. We don’t assume only technical knowledge of people who use MQ3.

Some of the videos will refer you to your webmaster, who is the person responsible for programming your site.

You can find people to code for you for $10 – $15 per hour at www.rentacoder.com or www.elance.com

Please also see the notes that accompany the first month’s video tutorial on Video Landing Pages.

I have a question about marketing – do you offer consultations?

No, we do not offer marketing consultations. The videos are delivered in a “DIY” format – you are solely responsible for implementing the techniques as you see fit. We cannot answer situation-specific marketing questions, but we are happy to answer any questions relating to your membership or use of this website.

Can I share my login information with my webmaster / team?

Yes, you can share your login information for access to this site with your OWN webmaster or development team. Please do not share your details outside of your company. It’s a violation of our copyright policy (unauthorized distribution), and it’s not fair on the people who pay good money to access this site and learn from us.

Besides which – why would you want your competition to potentially get ahold of the same strategies you’re using to crush them?