Google not the first to charge advertisers to be listed in search results

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Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to charge advertisers to appear among natural search results. You can read more about this topic by visiting this Businessweek article.

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    About author:

    Everett Whitehead is an experienced emarketer who specializes in search engine optimization, SEM, and other areas of online marketing. Active in online business since 2002, Everett is privileged to have worked with many well-known brands over his career. If you would like to retain a Boston SEO Consultant or would like an SEO question answered, he can be contacted by clicking here.

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    One Response to “Google not the first to charge advertisers to be listed in search results”

    1. Michael Orlinski says:
      February 24, 2008 at 12:03 am

      John Battelle’s book: “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” is a great book that recaps how and why SEM and SEO took hold. It’s a 100% must read for anyone in or interested in the craft of SEM & SEO.

      Check it out from your local library or procure a hardcover copy for $25.95 on Amazon.com

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