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Search Engine Marketing

Interactive Social Media Social Psychology

Jun 30th, 2008 | By Everett Whitehead | Category: Industry, Search Engine Marketing, Social Media

You have to appreciate how I used the word "social" twice in the title. 
I heard these two stories on NPR ("On The Media") over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here.  Give them a listen, before you read on.

Peruse any job [...]



Optimizing for Yahoo - 6 Things SEO’s Need to Know

Apr 1st, 2008 | By Everett Whitehead | Category: Search Engine Marketing, Search Engine Optimization (SEO)

Any website optimizer who has been in the game for a while knows that in order to keep up with changes in search marketing you’ve got to examine Google under a microscope, memorize the gospel according to Matt Cutts, and stay up to date with all the cool new Google tools.  That’s just what a [...]



Has the time for interactive advertisements in mobile environments come?

Mar 22nd, 2008 | By Everett Whitehead | Category: Internet, Search Engine Marketing, e-Commerce

Amazon.com Widgets

Given the current growth of rich media advertisements and wireless enable handheld computing platforms, it is inevitable that rich media will crossover onto the mobile web within the next few years on a continuing widening scale. Mobile computing is just beginning to come of age, and as Internet enabled handheld devices are [...]



"Organic CTR" - Digitalsapien.com is #1

Mar 2nd, 2008 | By Everett Whitehead | Category: Online Advertising, Search Engine Marketing, Search Engine Optimization (SEO)

When I first launched this blog way back in October of 2007, I used to check my Google Analytics, Google Adsense and Feedburner statistics excessively (even though the three services only update every 24 hours).  A little time has passed and I’ve settle into some sort of groove, so I don’t pull the metrics for [...]



Google, stop doing sucky things.

Oct 16th, 2007 | By John Liu | Category: Search Engine Marketing

Google will now only return the first 1000 results for a search.  This is a bad thing!  More elaboration and discussion will follow tonight when I have time to type up a whole post.



Microsoft Trying to Buy Yahoo?!

May 4th, 2007 | By John Liu | Category: Search Engine Marketing

So according to the Wall Street Journal, Microsoft and Yahoo are reconsidering a merger. At the same time, Reuters reports that Microsoft is trying to take over Yahoo. Since those two things are often pretty much the same, this is pretty crazy news.
Yahoo is still the most popular site on the internet, and has a [...]



I Love You Google, But You’re Treading a Thin Line

Apr 15th, 2007 | By John Liu | Category: Search Engine Marketing

A few things happening with Google are moving it closer and closer to the line between awesome company and massive, maybe not so “Don’t Be Evil” corporation.
First off, Google has purchased Doubleclick for $3.1 billion.  Additional coverage from Search Engine Land, TechCrunch, and Google Blogoscoped.  Google has been branching out into image and video ads [...]



Some Thoughts on B2B Search Marketing

Mar 28th, 2007 | By John Liu | Category: Search Engine Marketing

Search Engine Land posted an interesting article today, on B2B search.  They report that in Q206 only 59% of B2B marketers used search marketing.  This figure is a bit dated, as we are about to start Q207 next week, but it seems fairly reasonable.  The agency I work for, Overdrive, has a large B2B focus.  [...]