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FREE Internet Marketing Guide for Nonprofit Organizations

Everett Whitehead — Fri, 11 Jun 2010 16:05:23 +0000

Download the Internet Marketing Guide for Nonprofits in PDF format

Today, as an accompaniment to the start of New England’s GiveCamp weekend in which I will be participating, I am releasing A Nonprofit’s Guide to Internet Marketing: Cost-Effective Opportunities to Accelerate Online Marketing Success for Your Nonprofit. This is a 15-page guide designed to help nonprofit organizations activate or to accelerate their online marketing efforts. The Nonprofit’s Guide to Internet Marketing contains information about:

Why nonprofits should consider Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness
A brief overview of the main disciplines within online marketing and how nonprofits cans get started, including search engine optimization (SEO), paid search marketing (pay-per-click) , and social media marketing (SMM)
Specific programs offered by companies like Google and Flickr to assist nonprofits in marketing online
Additional opportunities within emarketing and a brief look at how to implement each grassroots style
Guidelines for vetting and working with online marketing agencies

The guide is totally free, but if you like it kindly donate to any of the charities that will be present at New England GiveCamp. Here’s the list of nonprofits scheduled to attend the event.

Also, if you know a nonprofit or charity that can use this guide, please feel free to share a copy of it with them or refer them to this site.

If you have any questions about the content of this document, please feel free to comment to this post and I reply there. If you are looking to retain my services for any of the online marketing programs mentioned, please use this form to contact me.

Overdrive Launches Search Marketing Map!

Everett Whitehead — Fri, 24 Apr 2009 17:38:22 +0000

Yesterday, Overdrive Interactive, an SEO firm in Boston, released its highly anticipated 2009 Search Marketing Map. The Search Marketing Map is in the same spirit of Overdrive’s Social Media Map, which caused a buzz in the Web 2.0 landscape a few months prior. Jump over to http://www.ovrdrv.com/search-map/ and download this free resource today!

Google not the first to charge advertisers to be listed in search results

Everett Whitehead — Sat, 23 Feb 2008 22:02:01 +0000

Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to charge advertisers to appear among natural search results. You can read more about this topic by visiting this Businessweek article.

This moment in search marketing history has been brought to you by the Digital Sapien Blog.

Your Business Model Could Be Tanking Your Google Adwords Campaign

Everett Whitehead — Fri, 21 Sep 2007 19:56:45 +0000

A recent update to the Google Adwords Help Center outlines the types of business models Google will assign a low quality score. A quality score is the output of Google’s calculation that determines the minimal starting amount an advertiser must bid on a keyword. Landing pages with a high quality score pay less per click; Landing pages with a low quality score pay more per click. Google states it will assign low quality scores to business models that focus on data collection for the purpose of resale, comparison shopping sites, and sites that blatantly host malware -to name a few. And Google isn’t kidding about smacking landing pages of these business model types with low quality score – I’ve seen it for myself. You can read the actual Adsense article by clicking here.