Yesterday, Overdrive Interactive, an SEO firm in Boston, released its highly anticipated 2009 Search Marketing Map. The Search Marketing Map is in the same spirit of Overdrive’s Social Media Map, which caused a buzz in the Web 2.0 landscape a few months prior. Jump over to http://www.ovrdrv.com/search-map/ and download this free resource today!
Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to charge advertisers to appear among natural search results. You can read more about this topic by visiting this Businessweek article.
This moment in search marketing history has been brought to you by the Digital Sapien Blog.
