A blogazine for all things Internet, e-marketing, business, media & software

Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to charge advertisers to [...]

A recent update to the Google Adwords Help Center outlines the types of business models Google will assign a low quality score. A quality score is the output of Google’s calculation that determines the minimal starting amount an advertiser must bid on a keyword. Landing pages with a high quality score pay less [...]