A blogazine for all things Internet, e-marketing, business, media & software

Online Advertising

"Organic CTR" - Digitalsapien.com is #1

Mar 2nd, 2008 | By Everett Whitehead | Category: Online Advertising, Search Engine Marketing, Search Engine Optimization (SEO)

When I first launched this blog way back in October of 2007, I used to check my Google Analytics, Google Adsense and Feedburner statistics excessively (even though the three services only update every 24 hours).  A little time has passed and I’ve settle into some sort of groove, so I don’t pull the metrics for [...]



Can Your YouTube Video Do This?

Jan 14th, 2008 | By Everett Whitehead | Category: Media, Online Advertising

How I Made My Millions is a neat little show I found on CNBC that profiles successful entrepreneurs. The format of the show is stale as a piece of bread long lost behind the sofa, but what won me over was the tidbits of advice each business owners shared about how to face obstacles [...]



Reaction to Google Adsense for Mobile

Sep 26th, 2007 | By Everett Whitehead | Category: Online Advertising

On September 17, Google announced the release of Adsense Mobile. Adsense Mobile is an expansion of Google’s cash cow, Adsense, which dynamically inserts contextually relevant advertisements into webpages. With Adsense Mobile, webmasters can now serve up ads from the Google Network onto websites designed for viewing by handheld devices.
ROI Versus User Experience
My question [...]



Offensive Flash Banner

Sep 9th, 2007 | By Everett Whitehead | Category: Online Advertising

As a frequent user of internet radio, I have grown used to the abundance of ads and Flash banners placed on jukebox sites. Afterall, music sites endure hefty licensing cost to stream our favorite tunes legally and, similar to traditional radio, selling advertising space is the most prolific way to recoup for broadcasting expenditures. [...]