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Thanks For the Great Deal, AT&T

Jul 3rd, 2008 | By Everett Whitehead | Category: Mobile Updates

I love being an AT&T customer.  I really do.  But I just had to share this since ecommerce and mobile technology fall within the jurisdiction of the Digital Sapien Blog.  Have a great 4th of July.



Interactive Social Media Social Psychology

Jun 30th, 2008 | By Everett Whitehead | Category: Industry, Search Engine Marketing, Social Media

You have to appreciate how I used the word "social" twice in the title. 
I heard these two stories on NPR ("On The Media") over the weekend, and they so tied psychology and sociology to interactive buzz marketing that I had to share them here.  Give them a listen, before you read on.

Peruse any job [...]



Netflix Watch Instantly = Cable Killer?

Jun 29th, 2008 | By Everett Whitehead | Category: Media

Rave.  For a certain segment of the in-home entertainment market, myself included, Netflix is reaching cable killer status.  I’ve had a growing dissatisfaction with cable and other such services for some time simply because their offerings do not fit my viewing needs.  In short, I find that cable is plagued by high monthly rates, [...]



Optimizing for Yahoo - 6 Things SEO’s Need to Know

Apr 1st, 2008 | By Everett Whitehead | Category: Search Engine Marketing, Search Engine Optimization (SEO)

Any website optimizer who has been in the game for a while knows that in order to keep up with changes in search marketing you’ve got to examine Google under a microscope, memorize the gospel according to Matt Cutts, and stay up to date with all the cool new Google tools.  That’s just what a [...]



Has the time for interactive advertisements in mobile environments come?

Mar 22nd, 2008 | By Everett Whitehead | Category: Internet, Search Engine Marketing, e-Commerce

Amazon.com Widgets

Given the current growth of rich media advertisements and wireless enable handheld computing platforms, it is inevitable that rich media will crossover onto the mobile web within the next few years on a continuing widening scale. Mobile computing is just beginning to come of age, and as Internet enabled handheld devices are [...]



eBay Live 2008 - I’ll be there

Mar 22nd, 2008 | By Everett Whitehead | Category: Internet, e-Commerce

For the last two years I’ve attended eBay Live and 2008 shall be no different.   This year the eBay conference will be held in Chicago from June 19-21.   I’m all registered for the event, my transportation is set, and my lodging is taken care of - so Chicago here I come.
Hopefully, this year I’ll [...]



"Organic CTR" - Digitalsapien.com is #1

Mar 2nd, 2008 | By Everett Whitehead | Category: Online Advertising, Search Engine Marketing, Search Engine Optimization (SEO)

When I first launched this blog way back in October of 2007, I used to check my Google Analytics, Google Adsense and Feedburner statistics excessively (even though the three services only update every 24 hours).  A little time has passed and I’ve settle into some sort of groove, so I don’t pull the metrics for [...]



Google not the first to charge advertisers to be listed in search results

Feb 23rd, 2008 | By Everett Whitehead | Category: Pay-Per-Click

Here’s a quick reminder of something that many of us in Internet advertising may have forgotten. Although Google is the king of search advertising, history tells us that the company wasn’t the first to deploy the “paid-ads-next-to-organic-listings” model. This distinction goes to Overture, who in 1998 became the first to charge advertisers to [...]



Some Thoughts on eBay, Management, and Entrepreneurialism

Feb 23rd, 2008 | By Everett Whitehead | Category: e-Commerce

Electronic commerce or e-commerce is defined as the transmission, buying, and selling of goods, services and information over computer networks, particularly via the Internet. The foremost location on the Internet for e-commerce is eBay.  Founded in 1995, eBay is an auction site that boasts more than 100 million registered users and has local websites that [...]



New York Times Highlights NYIT’s efforts to Globalize Education

Feb 10th, 2008 | By Everett Whitehead | Category: Online Education

As a soon to be alumni, I enjoy reading articles about the great goings-on at New York Institute of Technology (NYIT).  Although NYIT it’s a low profile school and a relatively young university (a bit over 50 years old), there’s just so much out-of-the-box thinking taking place around its campuses that the institution is quickly [...]